Talking to the Person Not the Demographic Case Study
How Brand Havan Created a Hyper-Targeted Video Campaign for My Eyeris
In today’s attention economy, precision storytelling is everything.
When Brand Havan partnered with My Eyeris, we didn’t just produce another product campaign — we created a conversation with the viewer. The campaign theme — “These Are For…” — became a living framework for how modern brands can speak directly to their ideal audiences through cinematic storytelling, advanced motion graphics, and emotionally intelligent video production. The first was a general Top of Funnel piece to initially track engagement and use for retargeting inside the ad campaign life cycle.
Our top-of-funnel film set the tone.
This was about seeing life through new eyes a cinematic narrative that introduced My Eyeris not as a product, but as a lifestyle interface. Every detail was treated with precision: macro lens close-ups, cinematic light transitions, and color grading designed to evoke a premium, human-first technology brand.
brand films that production company, video production agency for tech startups, cinematic product launch videos. They all need the same life source. People who support the idea and LOVE the life improvement results (and for Eyeris a better quality lens at. sgnificant cost saving)
“Our edge isn’t just aesthetics. It’s psychology. It’s understanding how your customer thinks, what they dream about. That’s where creative meets conversion”
A Campaign Built on Human Connection
Too many campaigns talk at people. We wanted to talk to them.
The concept behind These Are For… was to meet each audience where they already are — to build trust, aspiration, and belonging by mirroring their world through film. Every shot, sound, and line of copy was crafted to speak to the viewer’s identity: how they move, think, dream, and live.
Through high-end video editing and post-production, subtle motion graphics integration, and a unified visual language, Brand Havan created a multi-tiered experience that felt personal yet consistent across all verticals. Made evident by the Adventurers spirit of many of our ideal clientele.
Freedom isn’t just a destination it’s a perspective.
The Adventurers Film captures that restless spirit of exploration for the hikers, the travelers, the ones who see life as a map waiting to be filled with color and motion. With My Eyeris, the world becomes sharper, the horizon closer, and every detail alive.
Through on-location cinematography, drone aerials, and natural light storytelling, Brand Havan designed a film that blends cinematic travel aesthetics with the clean futurism of modern tech. The pacing mirrors the rhythm of discovery quiet moments of stillness contrasted with bursts of energy and motion!
Every shot invites the viewer to imagine their own story, told through the lens of clarity and connection. It’s not just about seeing the world it’s about feeling it.
Creative Approach
What made this campaign powerful wasn’t just the visuals — it was the consistency.
Every film, every cut, every tagline echoed the same DNA: the idea that technology is most human when it disappears into life. From urban streets to stadiums to digital realms, Brand Havan unified the campaign under a single story — vision redefined through emotion, design, and movement!
Vision meets reaction time.
Our Gamers Film took a different approach sleek, immersive, and inspired by the rhythm of competitive play. Designed for a younger, digital-native audience, this piece fused 3D motion graphics, RGB lighting, and fast-paced cuts to capture the essence of hyper-focus and precision.
The result? A campaign that speaks the language of gamers — not through gimmicks, but through genuine understanding of what drives their world: performance, clarity, and total immersion.
The Future of StoryDriven Brand Marketing
At Brand Havan, we believe the next era of marketing belongs to brands that communicate with empathy and precision.
It’s not about louder ads it’s about smarter stories.
Stories that blend art, technology, and psychology to connect brands with the exact person they’re built for.
If your company is ready to build a campaign that doesn’t just attract viewers but earns loyalty let’s talk!
🎥 Discover how we can bring your vision to life: www.BrandHavan.com
Brand Havan is a full-stack creative advertising agency and video production studio specializing in cinematic storytelling, brand films, and social media marketing for luxury, fashion, and lifestyle brands.
From strategy to screen, we help brands translate emotion into attention — building awareness, engagement, and long-term equity through film-level creative direction.
👉 Visit www.BrandHavan.com to learn how we craft campaigns that look like art but perform like strategy.