Breathing in Wellness: A Stop Motion Story with MONQ
Welcome to BrandHavan, Lets delve into a recent project for MONQ
There’s something deeply calming about the first inhale of something pure. That intentional pause. That moment of reset. At BrandHavan, we wanted to capture that feeling—not just in spirit, but visually.
The brief
When MONQ approached us to reimagine how their portable aromatherapy diffuser could be brought to life on screen, we turned to a medium that mirrors the slow, mindful pace of wellness itself: stop motion.
From Sip to Story.
Before a single pixel moved, we immersed ourselves in Winegrower’s mission. We asked: How can a platform feel like a vineyard tour? We wanted viewers to feel the sun-soaked vines, the clink of glasses, and the subtle aroma of oak barrel!
From Package to Practice
This piece, led by our Creative Director Jamice Ivie, uses soft, neutral lighting and a warm, earthy palette to create a visual language of calm. Each frame unfolds with patience and purpose—mirroring the experience of using MONQ.
We wanted the story to feel effortless: a clean, intentional journey from opening the box to that very first breath. Through handcrafted visuals and careful attention to detail, we captured the tactile joy of unboxing, the fluid motion of assembly, and the serene ritual of use.
The Power of Breath
At the heart of MONQ is breath—a sensory experience that anchors us to the present moment. Each blend is designed to transport, calm, energize, or focus. With that in mind, our team emphasized the invisible: the gentle swirls of air, the calm that follows a deep exhale, the light that warms a space just enough to soften the moment.
This wasn’t just a product demo. It was a feeling. A visual meditation on how something as small as a breath can change the tone of your day.
Screenshots from Breathe in the feeling, promo piece for www.MONQ.com
Designed to Feel
We chose natural textures—linen, wood, soft matte surfaces—and paired them with warm, golden-hour light to create a space that feels both elevated and accessible. Every element was designed to echo MONQ’s brand ethos: intentional, restorative, and beautifully simple.
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